Archive for the ‘ General ’ Category

San Diego Fireworks: Now that’s what I call “Short and Sweet!!!” – http://www.youtube.com/watch?v=lrPCEubDZ9A

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Higgs Bosom Particle

If the Higgs Bosom particle has been discovered, it can be compared to The Eagle landing on The Moon – http://dld.bz/b76nA

Social Media in the Philippines

I found it interesting that in an area of the world such as Asia, it’s The Philippines that is literally “front and center” in terms of social media usage.  According to the article “Social Media Front & Center in Manila” (written by Roger Strukhoff), Filipinos send up to “2 billion texts sent per day, the highest percentage of Facebook users in the world, a Twitter audience of 4 million that’s growing rapidly-all.”  With statistics like these, there should be a large audience to take advantage of business implications.

Let’s take a look at this for a moment.  With the amount of social media usage stemming from this country of 90 million, businesses have got to have had an influence in the aforementioned statistics.  Being used in conjunction with a product or service that they’re trying to market on social media networks such as Twitter, Facebook, and Google+, this tactic seems to be an effective way to get the message out.

Google Launches “Me On The Web” Online Reputation-Management Tool


 From the eBrandz Website:

http://news.ebrandz.com/google/2011/4108–google-launches-me-on-the-web-online-reputation-management-tool-.html

MONDAY, 20 JUNE 2011 13:12

Written By:  JITESH PILLAI 

San Francisco — With the astronomical boom in social media networking web sites such as Facebook and Twitter, managing your reputation online just got easier with Google’s newly released tool, dubbed as “Me on the Web,” to help users manage their online identities.

 

The feature called Me on the Web is a reputation management tool accessible online now. The tool can be found on the Google Dashboard, below the Account details and offers to “help make it easier to monitor your identity on the web,” said Google.

The feature is pretty simple and can be activated for alerts through a user’s Google dashboard for mentions of their e-mail addresses or other search terms they associate with their online identity such as a business or product. Alerts can be sent weekly, daily or as Google picks up the mentions.

“In recent years, it has become easier and easier to broadcast information about yourself online through powerful new platforms like social media-networking sites and photo-sharing services,” explained Andreas Tuerk, a product manager at Google.

He recognized that way to supervise your privacy on these sites is to decide who can see this information, determining whether it is visible to just a few friends, family members, or everyone on the web. But Google is taking a different approach. Me on the Web is not a privacy tool.

 According to Michael Fertik, CEO of Repuation.com, concluded that he was enormously excited to find more than 100 emails in his inbox Thursday about a new Google application aiming to help people take control of their online identity.

“The biggest thing Google could do is endorse the space, which is really cool,” said Fertik, whose company sells technology for managing online reputations.

The Me on the Web component of the dashboard also offers links to Google resources on how to get content removed from searches and tips on managing your online reputation (including a pitch to create a Google profile, which gets picked up high in search results for your name.)

According to Tuerk, another significant consideration when publishing information on the web is selecting how you are identified when you post that information. That is where Google is putting its efforts.

“We have worked hard to create various identity options into Google products. For instance, while you may want to identify yourself by name when you post an answer to a question in a forum so that readers know the response is reputable, if you upload videos about a controversial cause, you may prefer to post under a pseudonym,” Tuerk said.

He further explained that your online identity is determined not only by what you post, but also by what others post about you — whether a mention in a blog post, a photo tag, or a reply to a public status update. When someone searches for your name on a search engine like Google, Tuerk said, the results that appear are a combination of information you have posted and information published by others.

However, alerts can be organized using Me on the Web that will notify you if your name or email address gets mentioned online. It will also suggest some search terms that you might want to consider monitoring. Besides alerts, the tool offers links to resources for information on what third party information is posted about you on the web and tips like how to request content to be taken down.

But with the masses flocking to the web for more and more interaction online on social medianetworks and the likes with often no clue about the ins and outs of what they are letting themselves in for, especially with the minefield that is online privacy.

While Google Alerts would not detect every single mention of the terms you arrange, it is a good initiative for people concerned about their online reputation, and Me on the Web is a bit more convenient than managing several Google Alerts.

Top 5 Google Panda Update SEO Survival Tips

From the Search Engine Watch Website:  

 http://searchenginewatch.com/article/2080032/Top-5-Google-Panda-Update-SEO-Survival-Tips

Written by:  June 20, 2011

0 Comments

scary-pandaGoogle Panda 2.2 is looming to drop sometime soon, and with it, increasing levels of apprehension in the small business community on fears of further collateral damage to organic search traffic. As a speaker at SES Toronto this year, I had the distinct honor of accompanying Dave Davies,Thom Craver and Terry Van Horne on a panel to discuss the impact of Google Panda, and long-term strategies for SEO success.

Diversify Your Traffic

Much to my own amazement and to that of my peers on stage, many in attendance at SES Toronto felt that they received significantly more traffic from Google organic search than any other source, and that SEO traffic converted much better than other sources.  

As a general rule of thumb, no more than 40 percent of your referred traffic should come from Google because any significant change is bound to have a negative impact on your bottom line. When you consider how long it can take to notice and recover from an SEO penalty for even small mistakes (such as server downtime, bad navigational links, forgotten redirects, etc.), putting all your eggs into one basket substantially increases your risk.

Normally I wouldn’t disagree with a large group at SES, but to say organic traffic converts better than other sources indicates that very few attendees are properly optimizing their paid search campaigns. Why? Paid search marketing has several distinct advantages over organic search traffic that should yield higher conversion:

  • Product: Guaranteed exposure to only those products and services you want to promote in search results. Match keywords to exact product offerings and watch conversion skyrocket.
  • Price: In this case, it’s not the price of the product or services offered, but the price your business pays for the traffic itself. Don’t forget to factor in all the time and effort invested into ranking for keywords in organic results, and how often changes may be required.
  • Promotion: While you can change the content surrounding your products, you may not have the same amount of creative license to change that content as quickly for mainstay (SEO targeted) pages versus paid search landing pages, nor will you necessarily have control over which pages Google chooses to display in results pages for any given query.
  • Place: Distribution of your product won’t change, but distribution of your product in organic SERPs may be highly elastic versus highly-controllable paid search campaigns.
  • People: Perhaps the most important component is your inability to control and target behavioral cues in search queries using SEO. It doesn’t get much better than the complete control that multiple keyword match types, negative match keyword lists, and advanced query performance reporting affords a search marketer.

My final argument about why organic search traffic may not convert as well as other sources? Visitor intent.  

Visitors coming from organic search results for the first time are extremely hard to convert, and it can take several repeat visits, if your content is good enough, to finally convert them sometime down the line.

Measure Success Using Actionable KPIs

I love data, but much of it is useless and not actionable. In terms of useless SEO metrics, here are a few:

  • “Average position” and “Impressions” as provided by Google Webmaster Tools are useless metrics because Google varies position by geographic locale, personalized results (when logged in), and likely past-user behavior (not logged-in cookies).
  • “Visits” and “Page Views” and even “Average Time Spent” as measured using analytics software aren’t as useless, unless used alone because webmasters have little control over how much traffic search engines send them.

The emphasis should be put on measuring actionable KPI’s segmented by traffic source such as bounce rate, micro and macro conversion rates, revenue, and visitor loyalty.

Want to get really sophisticated? Try testing out multi-source attribution and start assigning real dollar values to each one of your traffic sources touch points.

Build a Community

The group was decidedly split on the influence of social media on Google Panda, due in part to a tangent discussion on how Google might one day leverage social signals from Google +1. As it stands, Google currently uses Twitter’s “fire hose” feed and some signals from public pages on Facebook to influence rankings, the former weighing much more heavily in substantial, but short-lived SEO boost.  

Google’s modus operandi seems to have always been to show up late to a party, build their own dance floor, and either win people over, or buy out their best competitor (YouTube, DoubleClick, Postini, Urchin, etc). In much the same respect, it will take time to see whether Google +1 gains enough momentum and critical mass to make a sizeable dent on the hundreds of other “favoriting” sites like Digg, Reddit, Delicious, and StumbleUpon, to name a few.

Don’t look to social media to build links for SEO because the best links come from establishing earned media from a community of loyal brand ambassadors. Talk to your visitors and customers, engage communities, and start practicing the art of building personas. Through careful research, webmasters can hone into communities online that serve the best bang for their buck, and those might not be in any of the top social websites.

If you invest time into building a community, your business isn’t as likely to be as hard hit by changes to search algorithms such as Google Panda.  

Fix Usability Problems

Never has the need to “write for humans” been clearer to webmasters. Google’s own webmaster guidelines, used language to fortify user experience above and beyond just a nice to have. Once again, it’s better to fix usability problems now and potentially increase business impact for factors within your control, before usability becomes a much stronger ranking signal on precious organic search traffic.

Author Quality Content

If it needed to be repeated: “content is king”…still.

Wireless keyboards aren’t always secure, but this one from Microsoft has encryption built-in to keep passwords safe

Lifehacker

1,022 views, Jun 3, 2011 2:00 PM

Apexxx242’s YouTube Channel

http://www.youtube.com/user/apexxx242

 

I wanted to take the time to give major props to a friend of mine Apexxx.  He went up to Montreal for The Kinetik Festival (Just the biggest Industrial/Gothic music festival in North America!) and took the time to film alot of the bands’ performances.  From Aesthetic Perfection and VNV Nation to Covenant, mind.in.a.box, Frontline Assembly, and Front 242 just to name a few.  It absolutely killed me that I wasn’t able to attend this year due to work commitments. However, because of Apexxx, I’m able to sit back in my living room and watch each band and enjoy a lot of awesome music.  If you’re into these genres of music, please go over to his channel.  I promise you won’t be dissapointed!